Lo último que el mundo necesita, dice Lady Gaga, es otra marca de belleza. Pues qué pena.

La estrella pop hizo felices a sus Pequeños Monstruos el martes, cuando lanzó un vídeo con un mensaje en sus redes sociales proclamando que su nueva línea de maquillaje, Haus Laboratories, se venderá en Amazon a partir de septiembre.

Gaga dió la noticia en una entrevista con Business of Fashion en coincidencia con el vídeo, que exhorta a sus seguidores a aceptar sus propias ideas sobre la belleza. Business of Fashion dice que los tres primeros productos serán colores multiuso para mejillas, ojos y labios en seis tonalidades. Un paquete con los tres productos costará 49 dólares. La pre venta comienza el 15 de julio.

“La belleza es cómo te ves a ti mismo”, dice Gaga en el vídeo. “Queremos que te ames a ti mismo”. La Artista posteó en su cuenta de Instagram una palabras expresando su emoción a cerca del nuevo proyecto.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

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